HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Haryana State Board HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights Textbook Exercise Questions and Answers.

Haryana Board 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

HBSE 10th Class Economics Consumer Rights Intext Questions and Answers

Let’s Work These Out (Page No. 77)

Class 10 Economics Chapter 5 Consumer Rights HBSE Question 1.
What are the various ways by which people may be exploited in the market?
Answer:
Following are the ways by which people may be exploited in the market :

  • High Prices: Traders can charge high prices on the goods where no MRP is written.
  • Adulteration and Impurity: Sometimes, traders sell adulterated and impure goods, in order to get high profit.
  • Undermeasurement or weight: Sometimes, traders weigh less than what they should. In this way, they cheat the consumers.
  • Sub-standard Quality: Now-a-days, traders are selling sub-standard quality goods and duplicate goods, to earn more profit.
  • Artificial Scarcity: Traders create false scarcity of goods by hoarding of these goods. They sell these things later on, at higher prices and earn more profit.
  • Lack of safety devices: Some traders produce goods of poor quality, without caring for the standard safeguard norms. Such things may prove to be dangerous for the consumers.
  • False or incomplete information: Many dealers mislead the consumers by giving wrong information about goods.
  • Poor after-sale service: Many goods require after-sale services, like— scooters, motorcycles, cars, washing machines, televisions, refrigerators, etc. The suppliers fail to provide these services.

HBSE 10th Class Economics Chapter 5 Consumer Rights Question 2.
Think of one example from your experience where you thought that there was some ‘cheating’ in the market. Discuss in the classroom.
Answer:
Do it yourself.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Consumer Rights Chapter 5 Economics HBSE 10th Class Question 3.
What do you think should be the role of the government to protect consumers?
Answer:
The role of the government to protect consumers is very important. Government should take some necessary steps to protect consumers :

  • Government should implement Consumer Protection Act, 1986, strictly.
  • Government should make consumers aware about their rights, through mass media.
  • Government should give complete information to consumers about the three-tier judicial process, prepared for the protection of their interests.
  • Government should make it necessary for traders to display price list.
  • Government should make it necessary for producers to print the price, manufac¬turing date, expiry date, guarantee or warranty period, qualities, product name, address and telephone no. of producer on their products.
  • Government should distribute essential commodities for poor sections of the society, through fair price shops or ration shops.

Let’s Work These Out (Page No. 78)

Question 1.
What could have been the steps taken by consumer groups?
Answer:
The following steps could have been taken by consumer groups :

  • Consumer groups can protect and promote the interests of consumers against unethical and unfair trade practices.
  • Consumer groups can organise exhibitions for consumer awareness.
  • Consumer groups can look into the malpractices in ration shops.
  • Consumer groups can look into the overcrowding in the road passenger transport.
  • Consumer groups can make the consumers aware by writing articles.
  • Consumer groups can exert pressure on business firms and government, to correct such business conduct, which may be unfair, and against the interests of consumers at large.

Question 2.
There may be rules and regulations but they are often not followed. Why? Discuss.
Answer:
There are various rules and regulations formed by government to protect consumers from exploitation, but these rules are often not followed, due to following reasons:

  • Unawareness of consumers.
  • Corruption in the government departments.
  • Compromising attitude of consumers.
  • Lengthy, expensive and time-consuming legal process.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Let’s Work These Out (Page No. 79)

Question 1.
For the following (you can add to the list) products/services discuss what safety rules should be observed by the producer.
(a) LPG cylinder
(b) Cinema theatre
(c) Circus
(d) Medicines
(e) Edible Oil
(f) Marriage pandal
(g) A high-rise building.
Answer:
The following safety rules should be observed by the producer, for the above given products/services :

(a) LPG Cylinder:
There should be no leakage in the cylinder. The weight and quality of the cylinder, and seal of producer company, should be proper.

(b) Cinema Theatre:
There should be facilities of safe building, parking, sufficient entry and exit doors, fire prevention equipment, canteens and toilets.
(c) Circus:
There should be provisions of enough fire-fighting instruments, sufficient buckets of sand, and there should be water in water tank close by the place of circus. All animals should be kept inside cages.

(d) Medicines:
Name of medicine, manufacturing date, expiry date, batch no, price, formula, sales tax, etc. should be mentioned.

(e) Edible Oil:
There should be no adulteration in the edible oil. Edible oil should be packed in packets and tin boxes. These packets should contain the manufacturing date, expiry date, fixed price and AGMARK certification mark.

(f) Marriage hall:
Marriage hall should have facilities of generator, fire-fighting instruments, toilets and parking. Besides this, the clothes of tent should not be of nylon and silk.

(g) A High-rise Building:
There should be proper arrangement for fire safety. The building should be constructed according to the map approved by government. The building should be earthquake resistant.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Question 2.
Find out any case of accident or negligence from people around you, where you think that the responsibility lay with the producer. Discuss.
Answer:
Do it yourself.

Let’s Work These Out (Page No. 81)

Question 1.
When we buy commodities we find that the price charged is sometimes higher or lower than the maximum retail price printed on the pack. Discuss the possible reasons. Should consumer groups do something about this?
Answer:
The possible reason for the higher price may be overcharging by the retailer from an ignorant customer. The possible reason for a price lower than the Maximum Retail Price (MRP) may be due to bargaining by the customer, or a discount being given by the retailer to increase his sale. Consumer groups should pressurise the dealers to ensure that no dealer charges more than the MRP under any condition. They should in fact put pressure on dealers to reduce their margins and charge lesser than the MRP as far as possible.

Question 2.
Pick up a few packaged goods that you want to buy and examine the information given. In what ways are they useful? Is there some information that you think should be given on those packaged goods but is not? Discuss.
Answer:
The information given on the package can be useful as follows:
(i) Maximum Retail Price (MRP): the seller cannot ask you to pay more than this amount.
(ii) Expiry Date and Date of manufacture: you can see how much time has passed since the product was manufactured and also whether you can safely use it.
(iii) Ingredients Used: You should know what is used in making the product so that, in case some ingredient does not suit your health condition, you can avoid it. Examples are sugar for diabetes.
(iv) Address of manufacturer: If the product is defective and the seller does not replace it, you can contact the manufacturer for redressal of complaint. On all products, especially medicine and food items, additional information regarding safe and proper use should be mentioned.

Question 3.
People make complaints about the lack of civic amenities such as bad roads or poor water and health facilities but no one listens. Now the RTI Act gives you the power to question. Do you agree? Discuss.
Answer:
Yes, we agree that the RTI Act gives us the right to ask questions. The right to information has been expanded to cover various services provided by the government. In October, 2005, the government of India enacted a law, popularly known as RTI (Right to Information) Act, which ensures its citizens, all the information about the functions of government departments. Thus, we can say, that the RTI Act gives people, the power to question.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Let’s Work This Out (Page No. 82)

The following are some of the catchy advertisements of products that we purchase from the market. Which of the following offers would really benefit consumers? Discuss.
15 gm more in every 500 gm pack.
Subscribe for a newspaper with a gift at the end of a year.
Scratch and win gifts worth ₹ 10 lakhs.
Milk chocolate inside ₹ 500 gram glucose box.
Win a gold coin inside a pack.
Buy shoes worth ₹ 2000 and get one pair of shoes worth ₹ 500 free.
Answer:
The below-given advertisements would really benefit the consumers:

  • 15 gm more in every 500 gm pack.
  • A milk chocolate inside a 500 gram glucose box.
  • Buy shoes worth ₹ 2000 and get one pair of shoes worth ₹ 500 free.

Let’s Work This Out (Page No. 84)

Arrange the following in the correct order:
(a) Arita files a case in the District Consumer Court.
(b) She engages a professional person.
(c) She realises that the dealer has given her defective material.
(d) She starts attending the court proceedings.
(e) She goes and complains to the dealer and the Branch office, to no effect.
(f) She is asked to produce the bill and warranty before the court.
(g) She purchases a wall clock from a retail outlet.
(h) Within a few months, the dealer was ordered by the court to replace her old wall clock with a brand new one at no extra cost.
Answer:
(g) She purchases a wall clock from a retail outlet.
(c) She realises that the dealer has given her defective material.
(e) She goes and complains to the dealer and the Branch office, to no effect.
(b) She engages a professional person.
(a) Arita files a case in the District Consumer Court.
(d) She starts attending the court proceedings.
(f) She is asked to produce the bill and warranty before the court.
(h) Within a few months, the dealer was ordered by the court to replace her old wall clock with a brand new one at no extra cost.

Let’s Work These Out (Page No. 86)

Question 1.
What is the difference between consumer protection council and consumer court?
Answer:
Consumer Protection Council:
Consumer Protection Council is an organisation which protects and promotes the interests of consumers. They guide the consumers on how to file a case in the consumer courts and represent the consumers in the consumer courts.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Consumer Court:
Consumer Courts are set up under COPRA, for redressal of consumer disputes. They act as a judicial machinery at the district, state and national level.

Question 2.
The Consumer Protection Act, 1986 ensures the following as rights, which every consumer in India should possess:

  1. Right to choice.
  2. Right to representation.
  3. Right to information.
  4. Right to safety.
  5. Right to redressal.
  6. Right to consumer education.

Categorise the following cases under different heads and mark against each in brackets:
(a) Lata got an electric shock from a newly purchased iron. She complained to the shopkeeper immediately. ( )
(b) John is dissatisfied with the services provided by MTNL/BSNL/TATA INDICOM for the past few months. He files a case in the District Level Consumer Forum. ( )
(c) Your friend has been sold a medicine that has crossed the expiry date and you are advising her to lodge a complaint. ( )
(d) Iqbal makes it a point to scan through all the particulars given on the pack of any item that he buys. ( )
(e) You are not satisfied with the services of the cable operator catering to your locality but you are unable to switch over to anybody else. ( )
(f) You realise that you have received a defective camera from a dealer. You are complaining to the head office persistently. ( )
Answer:
(a) Right to safety.
(b) Right to redressal.
(c) Right to information.
(d) Right to information.
(e) Right to choice.
(f) Right to representation.

Question 3.
If the standardisation ensures the quality of a commodity, why are many goods available in the market without ISI or Agmark certification?
Answer:
‘There are many goods available in the market, without ISI or Agmark certification. These goods are duplicate and fake goods, which are produced by producers to earn more and more profit. These goods are cheaper and are of sub-standard, in comparison of certified goods.

Question 4.
Find out the details of those who provide Hallmark and ISO certification.
Answer:
BIS and Agmark provide certificates of quality to the products in India. BIS caters to consumer products and industrial goods, while Agmark is for agricultural products. The BIS (Bureau of Indian Standards) was earlier known as the Indian Standard Institution (ISI). Its headquarter is located in New Delhi. The Agmark is implemented under the Agricultural Produce (Grading and Marketing) Act, 1937. At the international level, there is an institution that serves to provide such a common reference. It is called International Organisation for Standardisation (ISO). It is located in Geneva.

HBSE 10th Class Economic Consumer Rights Textbook Questions and Answers

Question 1.
Why are rules and regulations required in the marketplace? Illustrate with a few examples.
Answer:
Rules and regulations are required in the market place, for the protection of the consumers rights, due to the following reasons:
(i) Weak Consumers: Individual consumers often find themselves in a weak position. Whenever there is a complaint regarding a good or service that had been bought, the seller tries to shift all the responsibilities on to the buyer. In such a condition, the consumer find himself helpless.

(ii) Exploitation of Consumer:
Exploitation in the market place happens in various ways. Sometimes, traders indulge in unfair trade practices, such as, when shopkeepers weigh less than what they should, or when, traders add charges that were not mentioned before, or when, adulterated or defective goods are sold.

(iii) Unfair Market:
Markets do not work in a fair manner as producers are few and powerful, whereas consumers purchase in small amounts and are scattered. This happens especially when large companies are producing these goods. These companies, with huge wealth, power and reach, can manipulate the market in various ways.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

(iv) False Information:
False information is passsed on through the media and other sources, to attract consumers. For example, a company for years, sold powder milk for babies all over the world, as the most scientific product, claiming this to be better than mother’s milk. Later, this claim proved to be wrong. Similarly, a long battle had to be fought with court cases, to make cigarette manufacturing companies accept, that their products could cause cancer.

All these above-mentioned examples prove the significance of rules and regulations in the marketplace. Therefore, there is a need for rules and regulations, to ensure protection for consumers.

Question 2.
What factors gave birth to the consumer movement in India? Trace its evolution.
OR
Why did the consumer movement begin in India? Describe this movement.
Answer:
In India, the consumer movement, as a ‘Social Force’, originated with the necessity of protecting and promoting the interests of consumers, against unethical and unfair trade practices.
Following are the factors that gave birth to the consumer movement in India:

  • Dissatisfaction of consumers.
  • No legal system to protect consumers from exploitation in the market place.
  • Artificial food shortages.
  • Hoarding of commodities.
  • Black marketing.
  • Adulteration of food and edible oil.

These reasons gave birth to the consumer movement, in an organized form, in the 1960s. Till the 1970s, consumer organizations were largely engaged in writing articles and holding exhibitions. They formed consumer groups to look into the malpractices in ration shops and overcrowding in the road passengers transport. More recently, India witnessed an upsurge in the number of consumer groups. A major step taken in 1986, by the Indian government, was the enactment of the Consumer Protection Act, 1986, known as COPRA.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Question 3.
Explain the need for consumer consciousness by giving two examples.
Answer:
The need for consumer consciousness can be explained by the following two examples:
(i) Both, manufacturers and traders, can go to any extent, out of their selfishness. They can charge high prices, stop weighing and under measurement methods.
(ii) Some unscrupulous traders play with the health of the nation, by indulging in the adulteration of edible oils, milk, butter, ghee, and even, cereals.

Question 4.
Mention a few factors which cause the exploitation of consumers.
Answer:
Following are a few factors that cause the exploitation of consumers:
1. Disbalance between demand and supply:
The consumers are exploited when the goods and services are not available in the required quantity or numbers.

2. Illiteracy and ignorance:
The main reason of the exploitation of consumers is their illiteracy and ignorance towards consumer rights. They cannot differentiate between right quality and sub-standard quality goods. Due to these weaknesses, they are befooled.

3. Monopoly:
When only one producer or group of producers controls the production and supply of a product and is in a position to restrict the availability of supplies, there is a possibility of manipulation in prices and availability.

4. Compromising nature of consumers:
Indian consumers are, by nature, compromising. They are not used to making complaints and fighting with the sellers.

5. False information:
Some companies spend a huge amount of money on advertisements to attract consumers. These companies pass on false information about their products, through advertisements.

6. Limited information:
In the absence of information about the different aspects of the products, like- price, quality, manufacturing, conditions of use, etc., the consumers are liable to make a wrong choice, and lose money.

7. Unrecorded sales of production:
Most of the sales remain unrecorded, so no suit can be filed against such sales and consumers are cheated.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

8. Lengthy and complex legal process:
The educated and literate people also avoid filing suit in the consumer courts, because; of the lengthy and complex legal process.

Question 5.
What is the rationale behind the enactment of the Consumer Protection Act, of 1986?
Answer:
The rationale behind the enactment of the Consumer Protection Act, 1986 is as follows :

  • To impart information to consumers, regarding their rights and duties.
  • To protect the interests of consumers.
  • To exercise control over the prices of goods and services.
  • To motivate the producers for produce of quality goods.
  • To prevent hoarding and black marketing, done by traders.
  • To prevent adulterat in food items and edible oils, done by producers and sellers.

Question 6.
Describe some of y, or duties as consumers if you visit a shopping complex in your locality.
Answer:
Following are the duties, as consumers, if we visit a shopping complex in our locality :

  • We should collect prior information about the goods or services, which we are going to purchase.
  • We should observe carefully, the label stuck on packed goods so that we can know about the address of the producer, Net Weight, Batch No., Packing Date, Expiry Date, and other important information about the product, printed on the label.
  • We should prefer ISI, AGMARK, FPO, Hallmark verified, and stamped products.
  • We should ensure the correct measurement of goods.
  • We should enquire about the guarantee or warranty.
  • We should ask for cash memo or voucher for the items purchased.
  • We should make a complaint against exploitation made by the seller.

Question 7.
Suppose you buy a bottle of honey and a biscuit packet. Which logo or mark you will have to look for and why?
Answer:
I buy a bottle of honey and a biscuit packet. I have to look for AGMARK because food items are marked by AGMARK for their standard quality.

Question 8.
What legal measures were taken by the government to empower the consumers in India?
Answer:
Following are the measures, which were taken by the government to empower the consumers in India:

(i) Consumer Protection Act, 1986:
The Indian Government enacted Consumer Protection Act in 1986. This Act or law settles the disputes of the consumer’s grievances in a simple, inexpensive and speedy manner. Under this Act, three-tier quasi-judicial machinery at the district, state and national levels was set up, for redressal of consumer disputes. These are popularly known as consumer courts.

(ii) Public Distribution System:
The Indian Government wanted to overcome some problems, like – hoarding, black-marketing and overcharging by the traders and manufacturers. Therefore, a new scheme was started by the government, which is known as Public Distribution System (PDS).

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

(iii) The Bureau of Indian Standard Act, 1986:
The standardisation of products has been achieved through the Bureau of Indian Standards (BIS), which was earlier known as Indian Standards Institution (ISI), which has the responsibility of laying down the standards for industrial and consumer goods on a scientific basis.

(iv) The Agricultural Produce (Grading and Marketing) Act, 1937:
This Act empowers the government to make rules about quality and grades of certain goods. It should be marked with grade designation marks, such as AGMARK etc.

Question 9.
Mention some of the rights of consumers and write a few sentences on each.
Answer:
Following are the rights of consumers:

  • Right to be Informed: Consumers have the right to be informed about the particulars of goods and services.
  • Right to Choose: Consumers have the right to choose the product of their choice out of the alternatives available in the market.
  • Right to Seek Redressal: Consumers have the ’ it to seek redressal against unfair trade practices and exploitation. The government h; nt up many consumer courts for this specific purpose.
  • Right to Represent: Consumers have the right to represent themselves in the consumer courts. Consumer interest should receive due consideration at appropriate forums.
  • Right to Safety: Consumers have the right to safety. They have the right to be protected against such goods and services, which are dangerous to life and property. Such goods are cement, gas cylinder, pressure cookers, electrical goods etc.
  • Right to Consumer Education: This right includes knowledge about goods and issues relating to consumer welfare. We should be aware of this right. For this, we should also read the advertisements brought by the government under the headline “Jago Grahak Jago”.

Question 10.
By what means can the consumers express their solidarity?
Answer:
Consumers can express their solidarity in the following ways :

  1. By forming consumer unions.
  2. By lodging complaints in the consumer courts.
  3. By participating in consumer protection committees.
  4. By raising voice collectively, against the defaulting company.

Question 11.
Critically examine the progress of consumer movement in India.
Answer:
The consumer movement in India has made some progress in terms of numbers of organized groups and their activities. There are, today, more than 700 consumer groups in the country, of which only about 20-25 are well organised and recognised for their work. However, the consumer redressal process is becoming cumbersome, expensive and time-consuming. Many times, consumers are required to engage lawyers. These cases require time for filing and attending the court proceedings etc.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

In most purchases, cash memos are not issued, hence evidence is not easy to gather. Moreover, most purchases in the market are small retail sales. The existing laws also, are not very clear on the issue of compensation to consumers injured by defective products. After 24 years of the enactment of COPRA, consumer awareness in India is spreading, but slowly. Besides, the enforcement of laws that protect workers, especially in the unorganised sectors, is weak. Similarly, rules and regulations for working of markets, are often, not followed.

Question 12.
Match the following:

(i) Availing details of ingredients of a product. (a) Right to safety
(ii) Agmark (b) Dealing with consumer cases.
(iii) Accident due to faulty engine in a scooter (c) Certification of edible oil and cereals.
(iv) District Consumer Court (d) Agency that develop standards for goods and services.
(v) Consumers International (e) Right to information.
(vi) Bureau of Indian Standards (f) Global level institution of consumer welfare organizations.

Answer:
(i) → (e)
(ii) → (c)
(iii) → (a)
(iv) → (b)
(v) → (f)
(vi) → (d)

Question 13.
Say True or False:
(i) COPRA applies only to goods.
(ii) India is one of the many countries in the world which has exclusive courts for consumer redressal.
(iii) When a consumer feels that he has been exploited, he must file a case in
a District Consumer Court.
(iv) It is worthwhile to move to consumer courts only if the damages incurred are of high value.
(v) Hallmark is the certification maintained for standardisation of jewellery.
(vi) The consumer redressal process is very simple and quick.
(vii) A consumer has the right to get compensation depending on the degree of the damage.
Answer:
(i) False
(ii)’ True
(iii) True
(iv) False
(v) True
(vi) False
(vii) True.

Additional Projects/Activities

Question 1.
Your school organizes a consumer awareness week. As the Secretary of the Consumer Awareness Forum, draft a poster covering all consumer rights. You may use the clues and ideas given in the poster on page 84 and 85 (Text Book). This activity can be done with the help of your English teacher.
Answer:
Do it yourself.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Questi0on 2.
Mrs Krishna bought a color television (CTV) against six months warranty. The CTV stopped working after three months. When she complained to the dealer/shop where it was purchased, they sent an engineer to set it right. The CTV continues to give trouble and Mrs Krishna no longer gets any reply to the complaint she made to the dealer/shop. She decides to write to the Consumer Forum in her area. Write a letter on her behalf. You may discuss with your partner/group members before you write it.
Answer:
D-45, Khodki Road, Nagar
Bharatpur
20th April 20-
To,
The President,
District Consumer Forum,
Distt. Bharatpur.

Subject: In reference to defective color TV not repaired despite repeated complaints. Sir,

I beg to say that I bought a color television, against six months warranty, from Shyam Electronics, Nagar, Bharatpur on 20th March 20…… but the CTV stopped working after three months. When I complained to the shop from where it was purchased, the shopkeeper sent an engineer to set it right. But, the CTV continues to give trouble. I did not get any reply to the complaint, which I had again made to the shop.

Therefore, I request you to register my complaint and take some action against the shop.
Encl: Purchase Bill of CTV Thanking you,
Yours sincerely,
Mrs. Krishna

Question 3.
Establish a consumer club in your school. Organise mock consumer awareness workshops like monitoring bookshops, canteen and shops in your school area.
Answer:
Do it yourself.

Question 4.
Prepare posters with catchy slogans like:

  • An alert consumer is a safe consumer.
  • Buyers, Beware
  • Consumers be cautious
  • Be aware of your rights
  • As consumers, assert your right
  • Arise, awake and stop not till ……… (Complete it)
  • Arise, awake and stop not till you get justice.
  • Jago Grahak Jago
  • Asserts Rights, Pursue Remedies

Answer:
Students May prepare posters with the above given slogans.

Question 5.
Interview 4-5 persons in your neighborhood and collect varied experiences regarding how they have been victims of such exploitation and their response.
Note:
Do it yourself.

HBSE 10th Class Social Science Solutions Economics Chapter 5 Consumer Rights

Question 6.
Conduct a survey in your locality by supplying the following questionnaire to get an idea as to how alert they are as consumers.

For each question, tick one Always A Sometime B Never C
1. When you J)uy some item, do you insist on a bill?
2. Do you keep the bill carefully?
3. If you realise that you have been tricked by the shop keeper, have you bothered to complain to him ?
4. Have you been able to convince him that you’ve been              cheated?
5. Do you simply grumble to yourself reconciling that it  is your fate that you are often being victimised so and it is nothing new?
6. Do you look for ISI mark, expiry date etc.?
7. If the expiry date mentioned is just a month or so away, do you insist on a fresh packet?
8. Do you weigh the new gas cylinder/old newspapers yourself before buying/selling?
9. Do you raise an objection if a vegetable seller uses stones in place of the exact weight?
10. Do excessively bright coloured vegetables arouse your suspicion?
11. Are you brand-conscious ?
12. Do you associate high price with good quality (to reassure yourself that after all you have not paid a higher price just like that)?
13. Do you unhesitatingly respond to catchy offers?
14. Do you compare the price paid by you with those of others?
15. Do you strongly believe that your shopkeeper never cheats a regular customer like you?
16. Do you favour ‘home delivery’ of provision items with out any doubt regarding weight etc.
17. Do you insist on ‘paying by meter’ when you travel by auto?

Answer:
1. (A)
2. (A)
3. (A)
4. (A)
5. (C)
6. (A)
7. (A)
8. (A)
9. (A)
10. (A)
11. (A)
12. (C)
13. (C)
14. (A)
15. (A)
16. (C)
17. (C).

Note:

  • You are extermely aware as a consumer if your answers for Qns. 5, 12, 13, 15 and 16 are (C) and for the rest (A).
  • If your answers are (A) for Qns. 5, 12, 13, 15 and 16 and the rest (C), then you have to wake up as c^isumer.
  • If your answer is (B) for all the questions – you are somewhat aware.

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