Haryana State Board HBSE 7th Class Social Science Solutions Civics Chapter 7 Understanding Advertising Textbook Exercise Questions and Answers.
Haryana Board 7th Class Social Science Solutions Civics Chapter 7 Understanding Advertising
HBSE 7th Class Civics Understanding Advertising Textbook Questions and Answers
Understanding Advertising HBSE 7th Class Question 1.
What do you understand by the word brand? List two reasons why building brands is central to advertising.
Answer:
The term “brand’ refers to the special identification or name that is associated with a product. Building brand is central to advertising because:
(a) The product is signed or stamped by a particular name.
(b) It differentiates it from other products available in the market.
For example: The buyers of ‘TRIMURTI POP’ know that they are buying a guaranteed product with ISI mark.
Understanding Advertising Class 7 Civics HBSE Question 2.
Choose two of your favourite prints advertisement. Now look at each of these and answer the following questions.
(a) What visuals and text is being used in these advertisements to attract my attention?
(b) What values are being promoted in these advertisements?
(c) Who is this advertisement speaking to and who is it leaving out?
(d) If you could not afford the brand that is being advertised how would you feel?
HBSE 7th Class Understanding Advertising Question 3.
Can you explain two ways in which you think advertising affects issues of equality in a democracy?
Answer:
Yes, the two ways in which you think advertising affects issues of equality in a democracy are :
(а) In a democracy, all the people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the poor people. The branded goods are costly and through advertisements, their image is created which appeals elite people. Poor people cannot afford them.
(b) There is a question of inequality at market front. Only large companies can.
Question 4.
Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she want to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch, share it with class.
Answer:
This is a group activity, for your help here clues are given:
(a) Write the slient features of the watch.
(b) Warrantee period.
(c) Rate of discount.
(d) Also sketch the diagram of wrist and hand watches.
Try to solve it in your class room by divid¬ing the class in four/six groups.
Look at the two advertisements and fill in the table.
| Top Taste Daal | Care Soap | |
| What are the advertisements selling? | ||
| How do they describe the product? | ||
| What is the text trying to say? | Guests should be served this. | |
| What do the pictures convey? | Love of a mother | |
| Would you want to buy these products after seeing the advertisement ? |
Answer:
| What are the advertisements selling? | Top Taste Daal | Care Soap |
| Daal | Care Soap | |
| How do they describe the product? | The guests are served best in the form of Top Taste Daal | |
| What is the text trying to say? | Guests should be served Top Taste Daal | |
| What do the pictures convey? | Serve your guests the best | |
| Would you want to buy these products after seeing the advertisement? | Yes | Love of a mother |
Question 2.
(A) What do you think is the target audience for the social advertise¬ments below? (NCERT Page 88)
Answer:
(a) Disabled Children.
(b) Persons crossing unmanned railway crossing.
(B) What is the message that each social advertisement is trying to get across? (NCERT Page 88)
Answer:
(a) Freedom is the birthright of disabled children too and they have right to education.
(b) Railways run faster than us. So we should not cross the railway crossing when the train is coming.
HBSE 7th Class Civics Understanding Advertising Important Questions and Answers
Very Short Answer Type Questions
Question 1.
What is advertising?
Answer:
The promotion of saleable goods, services and ideas by a reputed sponsor is termed as advertising.
Question 2.
Which was the commonest means of advertising in ancient times?
Answer:
‘Word of Mouth’ was the ; commonest form of advertising practised in ancient times.
Question 3.
What makes mass selling possible?
Answer:
Advertising makes mass selling possible.
Question 4.
When and where did weekly newspaper advertising begin?
Answer:
Weekly advertising began in England in 17th century.
Question 5.
Name two products which were promoted by early print advertising?
Answer:
Books and medicines.
Question 6.
Name four kinds of advertising.
Answer:
(a) Political advertising
(b) Public advertising
(c) Commercial advertising
(d) Social advertising.
Question 7.
Define ‘branding’.
Answer:
‘Branding’ means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market.
Short Answer Type Questions
Question 1.
Why do you think the manufacturers of the soap and the daal gave their products specific names?
Answer:
The manufacturers of the daal and the soap gave their products specific names like “Show you child you care” and “Top Taste Daal” respectively so that they can draw our attention. These names also describe the products, daal and soap positively so that we may become convinced and interested to buy them.
Question 2.
What role do advertisements play in our lives?
Answer:
We mostly buy branded products under the influence of advertisements. Their branded products influence the ways in which we think about ourselves, our friends and our family.
Question 3.
What is the role of advertising in society?
Answer:
(a) Advertising helps to sell different products!n the market.
(b) It create airurge for change of lifestyle and uplifting social status.
(c) Because of ever-increasing number of goods and advertisements, things which were considered as luxury are now a vital necessity of life
Long Answer Type Questions
Question 1.
Distinguish between commercial and social advertisement.
Answer:
| Commercial Advertising | Social Advertising |
| (i) Commercial advertising is intended to promote the sale of advertised product by appealing directly to the buyer. | (i) Social advertising is meant to promote social issues. It includes social issues like family planning, health awareness, communal harmony, help for the victims. |
| (ii) Commercial advertising is directly linked with the consumers. | (ii) Social advertising is linked to the society at large. |
| (iii) Commercial advertising is done through radio, newspapers, magazines and television; | (iii) Various social agencies, social service institutions and organisations take the responsibility of social advertisements. |
| (iv) Commercial advertisement may not have any goods social effect. | (iv) Social advertising has good effect on the society. |
Question 2.
What are the basic requirements of good advertising?
Answer:
The basic requirements of good advertising are:
(a) It should be well-designed in conformity/with the law and regulation of the country.
(b) It should not go against morality.
(c) It should not be against the religious susceptibilities of the people.
(d) In case of a commercial advertising everything related to the product should be provided accurately.
(e) It should not have derogatory references to another.
Understanding Advertising Class 7 HBSE Notes
- Product: This refers to a thing or service that has been made for being sold in the market.
- Consumer: This refers to the person for whom the goods or products have been made and who pays money to buy and use them.
- Brand: This refers to a special identification or name that is associated with a product such identification is created through the process of advertising.
- To influence: This refers to the power to change what someone believes or does.
- Life Style: Life style refers to people’s lives being identified by the products they own, the clothes they wear, the places they live in etc.